Joico - Defy Damage Protective Shampoo 300 ml

Characteristics

• Rich and lush foam, full of ingredients that prevent damage.
• It removes dirt, impurities and debris accumulations, without mistreating the hair cuticle or stripping the most vibrant colors.
• It leaves the hair strands shiny, soft and clean, wonderfully resistant and healthy.
• Free of SLS/SLES Sulfates.
• Winner of the HL Beauty Awards 2019, as best shampoo.

Essential ingredients

• SmartRelease Technology: A unique and powerful deposit system that continuously releases a perfect trio of ingredients to maintain healthy hair – rose hip oil, arginine and keratin – to help repair, strengthen and protect hair from the cumulative effects of daily styling.
• Protective lipid: Exactly the type found in healthy hair, it acts as the first line of defense to help prevent thermal, chemical, and UV damage. The results are visible with the first application.
• Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, and Silica—all essential elements for creating healthy, strong, and damage-resistant hair—that helps increase shine and softness.
• Arginine: An ingenious binding molecule with both positive and negative polarity that helps strengthen hair bonds and encourages bond renewal.

How to Use

1. Apply to damp hair.
2. Foam and then rinse thoroughly.