OI

OI · Absolute beauty

The OI family, the best-selling and award-winning, can be used as an immediate daily beauty routine and to create any type of hairstyle.

Formulated with Roucou oil, this line provides extraordinary shine and softness to all types of hair.

To also have soft and smooth skin, you can integrate an anti-aging hand cream and a moisturizing shower gel in your daily routine, with all the characteristics of Oi.

Features and benefits

Features:

- A rich and unforgettable fragrance

- Each product offers multiple benefits

- Roucou oil protects hair from the damage caused by the passage of time and environmental agents.

Benefits:

- Provides softness to the hair immediately.

- The detangling action of Roucou oil makes the hair easy to comb

- OI Body Wash and Hand Cream provide hydration and protection to the skin.

Absolute beauty for hair and skin

OI is a collection of products created for the absolute beauty of all types of hair.

The name OI derives from the ancient oriental concept of harmony, understood as a balance between opposing forces. With the aim of creating a balance between sensory well-being, benefits and efficacy, OI provides immediate positive results visible from the first use.

All OI products contain Roucou oil, a plant from the Amazon rich in in antioxidants.

Advanced formulas

Roucou oil is extraordinarily rich in beta-carotene, which has a restructuring effect on the hair, thereby reducing cell damage caused by UV rays and helps prevent the signs of aging. All products are free of sulfates and parabens.

Sustainable and elegant design

Carbon dioxide emissions derived from its production are offset by reforestation and forest protection projects.