Aveda - Purple Toning Shampoo Blonde Revival 1000 ml

Characteristics

• Sulfate-based cleanser-free formula with little foam to maximize toning benefits, while gently cleansing hair without pickling it.
• Its intense violet pigments help neutralize unwanted yellow and copper tones to obtain a more intense and luminous result.
• It revives softness, contains a blend of light oils including acai and passion fruit, moisturizes and conditions overprocessed hair, returning incredible softness to each strand.
• It replenishes the softness and instantly resurfaces the hair fiber leaving it soft and healthy.
• Origin 97% natural.
• Ideal for blonde, gray or natural platinum hair.
• Does not contain: Cleaners based on sulfates, silicones, parabens, mineral oils, petrolates or synthetic fragrances.
• Vegan and not tested on animals.

How to Use

1. It progressively tones the hair and can be left to act for up to three minutes depending on the degree of neutralization you want to apply.
2. Apply the product on damp hair.
3. Leave on for 1-3 minutes.
4. Rinse with plenty of water.
5. Then, apply the Purple Blonde Revival toning conditioner.

• Results in tone may vary.