Alterna

Alterna is the brand of professional hair products, born in 1997 with the aim of spreading a high degree of quality in hair care, with the benefits of exclusively natural ingredients. Alterna´s philosophy is so attentive to the well-being of the hair and the environment and by seeking more modern and effective technologies, banishing the use of sulfates, parabens, paraffin, vaseline, TEA, PABA, DEA, mineral oil and gluten.

Alterna products are enriched with Caviar (Caviar line), hemp, bamboo and Kendi oil for the perfect natural luxury, sought after and used by the best beauty experts around the world. Each Alterna product contains exclusive technologies patented by the brand:

Alterna is the brand of professional hair products, born in 1997 with the aim of spreading a high degree of quality in hair care, with the benefits of exclusively natural ingredients. Each Alterna product contains exclusive technologies patented by the brand:

Age Control Complex®
Complejo antienvejecimiento patentado, que actúa sobre el envejecimiento natural, químico y ambiental de tu cabello.
Color Hold®
Compuesto que proporciona el más alto nivel de protección del color y evita que se desvanezca debido a los rayos UVA/UVB.
Enzymetherapy®
Sistema enzimático específico que absorbe los ingredientes activos.
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